The American-British designer Olivia Hurst founded her namesake label in 2021 while living in New York City, where her collection continues to be produced.

Olivia has a background in business, with a bachelor’s degree from Parsons School of Design as well as a master’s degree in Fashion Studies from Parsons Paris. With this foundation, she cultivated a sense of strategy for providing for her clients needs, as well as an abundant mental archive of fashion history and theory. The driving force behind her designs is a focus on textile and cut, refining every aspect of the silhouette with precision to create the most flattering shape, draping on the body like a second skin.

The signature material of Olivia Hurst Designs is viscose, a natural fiber made from wood pulp. Sourced in Italy, Olivia Hurst Designs’ viscose is sustainably produced, as the mill in Italy maintains its own terrain to grow and harvest trees, eliminating the risk of harming native forests and protecting Mother Nature and her wildlife.

Ibiza is her muse, Paris is her escape, New York is her home. Every design in the collection is imagined in these locations, ensuring wearability in all corners of the world. The moon, ocean, mountains, and sun are pillars of energy interwoven through the Olivia Hurst Designs world, imagining a woman in constant motion, seductive, untamed, and endlessly drawn to beauty. It is a world of pleasure and instinct, where fabric becomes skin, and every piece celebrates the art of desire and the rhythm of life.